Kingsway Business Park Signage for Robert Hitchins Ltd

Selected by Robert Hitchins as their preferred marketing agency, Litchfield Morris has been the creative driver behind the communications for Kingsway Business Park, Gloucester.

Client: Robert Hitchins Ltd
Task: Advertising Banners Brochure Corporate Identity DVD Leaflet Mapping Signage Website
Skills: Copywriting Design Photography Print Production Project Management

The brief

The brief from the client was a challenge. Produce something fresh, stunning and original to reflect the ethos of a brand new concept in business development. In sympathy with the landscape, the environment and the regeneration of the city of Gloucester, Kingsway Business Park is a fresh approach to business.

Our understanding of regeneration and commercial property helped us create a high impact, but simple brand that reflects the link between business growth and environmental responsibility.

The action

Litchfield Morris designed and project managed the roll-out of the brand to traditional high quality print and exciting examples of new media:

  • brochure
  • commissioned aerial photography
  • computer generated illustration
  • 3 fold pocket prospectus
  • folder
  • branded launch invite and pouch
  • public relations
  • signage and manifestations
  • external hoardings
  • exhibition panel and roller banners
  • content managed website
  • DVD
  • 3D animation
  • PowerPoint presentation.

The results

Robert Hitchins are delighted with the brand and all the communications. The media interest is bubbling, and already occupiers are making positive enquiries. One has already designed a contemporary office in the landscaped courtyard zone.